Do you feel that some of your customers look past your best product? It’s probably because they do! Lucky for you Tectran doesn’t just solve Tucking problems.

Your store is the most important part in selling product! It must be visually appealing, informative and easy to navigate. To do this you must Know Your Customers and understand how to Curate Products.

To Know Your Customers, we should gather things like their age, income and types of education they have, right? Wrong! To really understand and Know Your Customers you must stop targeting the individual in the store and start understanding their lifestyles outside the store. A good way to get started is by digging through customer data on your point-of-sale system (those order histories can reveal so much!)

Curating Products can seem challenging at first, but it’s a crucial part in successfully marketing your merchandise. You begin by grouping similar items next to each other, giving your customer incentive to buy more. When doing this try to work in sets of 3 placing merchandise side by side next to each other! Another strategy is the “Pyramid Principle”, where if you have one item at the top, and all other items “one step down,” it forces the eye to look at the focal point and then work its way down. It’ll help customers efficiently narrow down what they want!

In Example: 

Check out Part No. CAB32-E

Notice a display like this. It’s organized, efficient and most importantly holds alike things! If someone came in to buy one thing maybe they realize they need all the things alike. Some other great displays we have are:

Strong in-store merchandising, and authentic messaging engages consumers and potential buyers in ways that traditional marketing can’t. The best branded items help a business express their brand personality and reinforce their message with their customers. In the short-term it makes customers happy and in the long-run it keeps your product relevant. In store advertising doesn’t take a lot of money. It just needs preparation, some creativity and a real understand of your target market!When done right, this is the most effective in-store advertising strategy that drives business!

Do you feel that some of your customers look past your best product? It’s probably because they do! Lucky for you Tectran doesn’t just solve Tucking problems.

Your store is the most important part in selling product! It must be visually appealing, informative and easy to navigate. To do this you must Know Your Customers and understand how to Curate Products while remaining Focused on Quality.

To Know Your Customers, we should gather things like their age, income and types of education they have, right? Wrong! To really understand and Know Your Customers you must stop targeting the individual in the store and start understanding their lifestyles outside the store. A good way to get started is by digging through customer data on your point-of-sale system (those order histories can reveal so much!)

Curating Products can seem challenging at first, but it’s a crucial part in successfully marketing your merchandise. You begin by grouping similar items next to each other, giving your customer incentive to buy more. When doing this try to work in sets of 3 placing merchandise side by side next to each other! Another strategy is the “Pyramid Principle”, where if you have one item at the top, and all other items “one step down,” it forces the eye to look at the focal point and then work its way down. It’ll help customers efficiently narrow down what they want! 

It may be difficult to Stay Focused on Quality. Especially when you’re focused on selling as much product as possible. Branding your product is an impactful and integral part of sponsorship and promotions. The best businesses implement a strategic approach that ensures their brand is a core part of their overall marketing strategy. The best branded items help a business express their companies personality, emotionally connect with their target market, reinforce their message and engage with their customers.

Here are some tips to make sure you use the merchandise effectively.

• Simple is better, don’t overcomplicate things.
• Have clear pricing, do not leave the customer guessing.
• Start at the front door, capture their attention when they walk in.
• Sell complete sets, put all the accessories you need together.
• Have proper signage with detail to the item (Make the customer feel smart. Anytime a customer has a question or feels intimidated they most likely won’t buy.)
• Highlight your top selling product, most of your customers come to you for your key products, make